The legendary French cognac is committed to an enduring search for excellence, know-how and quality since 1724. Autumn 2015 signalled a new chapter in their story as they decided to evolve their identity, shifting their communication focus from their products to their brand, and opening the doors to a younger audience. An audience no longer defined by class or wealth, but by their capacity to enjoy a fulfilled and diverse life. This marked the exciting starting point for a longer-term collaboration with Random Studio, acting as creative consultants to move the brand into the digital now. Working closely together, we came up with a new look, an innovative website, a guide to the brand’s global voice and a mentorship programme. All of which was then also produced in our house.