Building on a shared vision of innovation and experiment, Random Studio joined forces with NikeLab once again for the launch of Nike’s LunarEpic Flyknit. This time around, the studio was tasked with creating an immersive experience that would give customers a glimpse into the future of running. The brief was to bring an Infinity Room to life at NikeLab’s high profile space in London; a trial cabin where visitors could get informed and test out their latest innovation, the LunarEpic Flyknit.
With a sharp design comprising a fluid, sock-like fit and a comfortable cushioned sole, the shoes are leaps ahead of the game, engineered for people to ‘run forever’. So what does this look like? The answer came in a mirror-clad room with a treadmill in the centre where runners could try out a pair of LunarEpics, immersed in an animated scenography of sound and light. The journey didn’t stop there: each person left with a digital takeaway created in real time and delivered within seconds to their inbox. A spectacular selfie-video, people took pride in sharing the branded content on their Instagram accounts thus spreading the word.